The Use of Social Media in Business

Social Media

#FF (Follow Friday)
Social media is an integral component of building your brand. Lately, I have tried using the “Big Four” of social media — Facebook, LinkedIn, Twitter, and Pinterest — to accomplish this goal. In my experience, I’ve found that some of these platforms work much better than others. In this article, I will outline my non-professional opinions on which social media platforms will increase your sales and build your brand and which ones will just be a big waste of time.

In my experience, I have found that LinkedIn is the best and most effective social media platform for building your brand, as people seem to check the website as much as 3 times a week.

Twitter comes in 2nd. I have found that businesses post on Twitter every day and on Fridays the owners are usually online. I take advantage of this and make sure to Tweet on Friday mornings, using the hash tag #FF (Follow Friday). I also find that using hash tags related to popular events in the area creates good exposure for my tweets. Using these techniques I get real, quality leads. The only downside to this is that it only works on Fridays.

Facebook comes 3rd, in my opinion. Creating a Facebook fan page does not in and of itself provide enough leads and exposure to be worthwhile because most people generally don’t want to “like” a boring business page. The trick to getting a Facebook fan page to provide your business with traffic is to lure people into liking and sharing your page. You can do this by naming your fan page after something irrelevant to your business, such as a good cause, or by giving people a contest to enter.

Lastly, I think Pinterest is the least effective social media site of the “Big Four” for the purpose of building your brand. While using Pinterest I found myself accessing the website only once a month because of the small amount of traffic that I received from it.

For more articles like these based on my non-professional opinions, follow me @roofersplus on Twitter and like my boring Facebook page. LOL

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